| Business Model |
|
| The location and natural attractions present at Samuell Farm have enabled FOTF to create a business model
and three (3) point plan for achieving (1) self-sufficiency and (2) increased community outreach. |
- Reduce operating costs by lowering expense of goods and services through:
- corporate sponsorship, grants and private donations
- volunteer labor and contributions of community services
- co-operative projects
- Increase revenues from paid admissions by:
- presenting a changing menu of attractions including livestock and farm animals,
reenactment of historical events, theatrical and musical performances, and equestrian/rodeo events
- utilizing the facilities between 5:30 p.m. – 9 p.m. for private events and public recreation
(i.e. moonlight nature walks, camping, etc.)
- increased promotion of the farm for special bookings (i.e. corporate retreats, wedding receptions,
scouting jamborees, leadership retreats, area wide church activities)
- enhanced ticket sales through season passes and Friends Of The Farm memberships/sponsorships.
- Create an economic "engine" to fund all future expenses through:
- Construction of a new profit centers (i.e. an equestrian center with enclosed arenas).
|
|
| Historical Revenue And Attendance |
| Fiscal Year |
Revenue |
Attendance |
| 1996-1997 |
$243,215 |
80,985 |
| 1997-1998 |
$249,605 |
77,907 |
| 1998-1999 |
$224,034 |
81,265 |
| 1999-2000 |
$218,078 |
60,254 |
| 2001 (1st 6 months) |
$129,099 |
55,494 |
|
|
| We believe our initial 12-month projection of 100,000 visitors and $314,900 in revenue is reasonable. |
